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A new experience in submissions analysis and reporting providing increased visibility, control
and insight - at speed.

Subsense value

Subsense value.

Public consultation is becoming increasingly complex with larger engagement and shorter delivery timeframes. The tools and processes teams rely on have not kept up with the pace and needs of modern consultation processes. Subsense was built to address this gap.

Subsense is an AI-enabled analysis and reporting platform, backed by the expertise of MartinJenkins and DataSing. It takes on the time-intensive work of processing submissions so your team can focus on the thinking and decisions that only they can make.

Subsense Submissions view — list of submissions with side-by-side review of AI-mapped themes and clauses.
Subsense Dashboard — overview of project metrics, triage status, stance overview, and submitter types.
Subsense Themes view — major themes ranked by unique submissions with general stance indicators.
  • High-volume submissions processing at speed, with consistent quality; but equally strong for low volume, high-complexity consultations
  • Theming, stance analysis and insight generation, with flexible filtering and exploration tools
  • Natural language querying and draft report creation, reducing the time from analysis to finished output
  • Human-in-the-loop quality control, and audit-ready outputs
  • Secure NZ/AU-hosted infrastructure aligned with New Zealand Government expectations (NZISM and PSR), and data residency
  • Your operating environment, terminology and policy intent embedded from day one
Subsense the product.

Key features

Why choose Subsense? From the moment you start receiving submissions, Subsense makes light work of ordinarily time intensive tasks. From collating and theming to surfacing insights and making evidence-based recommendations — it’s the analysis you do today, faster, more consistently, and at scale.

What Subsense can do for your next project.

Product features

Continuous anchoring to project and organisational context

Consultation documents, terminology and theming logic unique to your context form the basis of a dedicated project knowledge base. Subsense uses this information to structure submission data and surface key content, applying the same rigour and quality to every output. As new information emerges, the primary logic steering Subsense can be adjusted and processed again almost instantly or adapted for future projects.

Deep analysis and a wide, traceable view of submissions

Subsense seamlessly identifies patterns, positions and areas of agreement or divergence across large volumes of data from multiple sources. Deep analysis of both structured and unstructured data is performed at clause, theme and subtopic levels and once organised, findings remain traceable to the original submission text. Every voice consistently accounted for, and you can evidence how conclusions were reached with remarkable speed.

Intuitive navigation, language and exploration tools

Subsense has been thoughtfully designed by people who know the challenges and complexity of submissions analysis. Accessible, easy to use dashboards capture key project information while full datasets can be interrogated using natural language, the same way you might ask a colleague a question. Explore from high-level summaries down to original source text. Filter, focus, save and share important views as you go.

Flexible reporting — generate, adjust, merge and export

Subsense produces draft consultation documents aligned to your structure, writing style and tone, with report content linked directly to source submissions. The time saved here is as significant as the analysis itself. Subsense provides a new starting point for teams to review, refine and finalise reporting by condensing writing and cross-referencing activity into hours rather than weeks. Full reports, executive summaries, or partial outputs, you decide the scope.

A dynamic workspace that enhances existing processes

Subsense is much more than an analysis engine, it’s a secure workspace your team can use to manage the consultation analysis process, reducing the risks that come with spreadsheets, shared folders and email trails. From coding, quality assurance, exploration and report generation, Subsense brings the end-to-end workflow into one environment. That means clearer ownership, fewer handoffs, and a stronger evidence trail from receipt to final report.

Subsense the Service.

Working with us

The team behind Subsense brings decades of experience in public sector policy and consultation, combined with leading-edge capability in applied AI and data infrastructure. What that means in practice is that the people helping you set up and run Subsense have a head start in understanding both the technology and the environment you are working in.

What you can expect from our people.

Service offerings

A team meeting in a modern glass-walled office — colleagues seated at a table reviewing laptops together while others walk past in motion-blurred foreground.

Scoping and options

Subsense can be stood up quickly, either as a managed service or within your own cloud environment. Initial conversations start with understanding your consultation, your team, your timelines and where Subsense fits alongside your existing tools and processes. No assumptions, no generic playbook.

Knowledge base build

Before any submissions are processed, our specialists work with you to develop the knowledge base that steers Subsense throughout the engagement. Your terminology, policy intent, and logic for how submissions should be read and coded.

Hands-on training and supports

We work alongside your team through setup, analysis and reporting with step-by-step training and practical guidance that builds real capability. By the end of your first engagement, your team knows how to run the process, and the next consultation is faster and more independent.

Quality assurance

Quality assurance is a shared activity, not a handover. Your subject matter experts stay closely involved in testing, refining and signing off outputs. You drive the interpretation and decision making of every Subsense response.

Managed projects

For high-risk or time-critical consultations, the Subsense team can take on more of the load. From data collation through to managed analysis, insight and advice, you stay in control of the decisions; we handle the process.

Process snapshot.

From first conversation to delivery

Every consultation is different, but the shape of an engagement follows a consistent pattern. We keep the process simple and collaborative – with your team, ways of working and infrastructure embedded in every step.

Project scoping

Consultation drivers, risks and timelines established.

We agree where Subsense fits alongside your existing tools and processes, and determine QA and training requirements.

Context and set-up

Evidence standards, rules and a custom knowledge base built.

Access, security and reporting templates confirmed.

Submissions received

Subsense reads, collates and logs submission data as it arrives.

Analysis

Subsense analyses by group and theme, revealing positions traceable to the original submission text.

Explore and refine

Your team interrogates findings from insight through to source.

QA shapes and refines the outputs.

Reporting

Subsense drafts documentation to review and share.

Your team applies expertise to finalise recommendations.

About us.

The partnership behind Subsense

Subsense is the vision and product partnership of MartinJenkins and DataSing, and is grounded in the long-standing position MartinJenkins holds in the New Zealand government and consultation landscape.

Working alongside agencies on complex consultation processes, MartinJenkins observed mounting pressure: higher volumes, tighter timelines, and growing expectations for transparent, evidence-led analysis that stands up to scrutiny. At the same time, DataSing observed similar strain from a product perspective, teams needing secure, modern tooling that could scale without compromising auditability or data residency.

Modernising how submissions are processed and turned into defensible insight was the shared vision, to which the presenting opportunity became a secure, NZ-hosted platform designed for public sector realities. Subsense was the result: for faster, more consistent analysis and audit-ready reporting, building local capability and keeping value in New Zealand.

Subsense service illustration.
Subsense
MartinJenkins

Specialising in economics, strategy, and transformational public policy, MartinJenkins is a New Zealand owned advisory firm known for contributing deep expertise, insight, and quality of advice across some of the country’s most important social and economic challenges. For more than 30 years, MartinJenkins has been trusted by clients to develop solutions that have lasting impact across both our economy, and communities.

Read about their work →
DataSing

Specialising in decision-grade AI and data platforms, DataSing is a New Zealand based technology partner known for delivering evidence-first systems that government agencies and regulated organisations can confidently rely on. Through proprietary evidence packs, knowledge graphs and AI guardrails, DataSing keeps every output traceable, policy-compliant, and grounded in full data sovereignty that stays firmly within New Zealand.

Read about their work →
Key questions.

Questions before you commit

How is data kept secure and compliant with NZ standards?
Subsense is hosted on Azure infrastructure in New Zealand and Australia, aligned with the New Zealand Information Security Manual (NZISM) and Protective Security Requirements (PSR). Data residency stays local. No offshore contractors access your data, and access permissions are configurable to the role level.
What does training and onboarding look like?
Hands-on, alongside your team. Step-by-step guidance through setup, analysis and reporting builds real capability rather than dependency. By the end of your first engagement, your team can run the process themselves on the next consultation.
How much does it cost?

Subsense uses flexible pricing tailored to the scale and complexity of your consultation, reporting, and analysis needs.

Pricing is typically influenced by factors such as:

  • number of consultations or projects
  • reporting and synthesis requirements
  • AI analysis and processing needs
  • number of users and teams
  • integration, onboarding, and support requirements

Whether you’re running a single engagement project or a large ongoing consultation programme, Subsense can scale to fit your organisation.

We’re happy to provide indicative pricing and talk through the best approach for your specific needs.

How long does it take to stand Subsense up?
Subsense can be deployed in days, either as a managed service or within your own cloud environment. The custom knowledge base — the layer that anchors Subsense to your terminology, policy intent and coding logic — is built before submissions begin processing, so the platform behaves as your subject-matter experts would on day one.
Does Subsense fit alongside our existing tools and processes?
Yes. Every engagement starts with understanding what you already use, then determining where Subsense fits without forcing process change. Outputs hand off cleanly into your reporting templates and document workflows.
Is Subsense suitable for smaller or more complex consultations?
Yes. The platform is equally strong for low-volume, high-complexity consultations as for high-volume legislative engagements. Consistency, traceability and audit-ready output matter regardless of scale.
Contact us.

See Subsense in action

Subsense is designed for any consultation process where consistency, traceability and quality of output matter, whether that’s a high-volume legislative consultation or a more contained internal process.

A 30-minute demonstration will give you a clear picture of what Subsense can do and whether it’s a good fit for your context.

No preparation required. Bring your questions and an example project if you have one.

What you’re most interested in

We’ll only use your details to respond to your enquiry about Subsense.

Find out more about Subsense

Subsense

Modern, purpose built submission analysis starts here

The Subsense offer is not only about saving time during a consultation process, though it does.

Consistent analysis, visible evidence and insight, and quality reporting allow your people to focus their thinking where it adds the most value.

Subsense elevates both the capability of your team and better consultation outcomes for all.